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Why post- quarantine color isn’t “sticking”?

 

 

Weeks and weeks of cabin fever had everyone flocking to their hairdresser for a post-quarantine color and haircut.  After dying and dying, we hit what seemed like a conundrum. Colorists were treating hair that wouldn’t take on color dye! Clients were getting root touch-ups with grey not getting covered. Lucky for you, the best hair salon in Miami, Red Market, discovered the reason why.

 

During quarantine, many of us unknowingly started Pinteresting away our time, concocting innovative home hair care rituals. From applying a bit too much dry shampoo for those Zoom happy hours to covering up roots à la Eva Longoria with at-home root touch up kits, and fulfilling the natural healing trends with coconut oil follicle masks. Those social crazes got the best of us.  

 

These “so-called” solutions caused a layer of sediment build-up on our scalp. Fast forward to post-quarantine styling and that build-up is preventing color from attaching to the hair follicles of those pesky greys. Clients were coming in to dye their hair with the top hair colorists in Miami and seeing grey roots sprouting just hours after their treatment. 

It took a few clients to find the solution, but Red Market Miami hair salon made a remarkable discovery, _______ Clarifying Shampoo! Yes, SHAMPOO!

 

Using a clarifying shampoo 30 minutes before your coloring treatment, triple scrubs the roots of your hair follicles and cleans your scalp to prep your locks for color! 

 

Let’s get shampooing!