Going Blonde: What You Need to Know Before Bleaching

Going Blonde: What You Need to Know Before Bleaching 

That age-old tale, do blondes have more fun? Our favorite RM influencers seem to think so…

 “Going lighter has given me life! It adds a youthful appearance to my skin and since my hair can be oily, it reduces the oils allowing me to use less dry shampoo”

Here are the facts behind those fun in the sun rumors! As we spend our summer days outdoors, our hair goes through a process called photobleaching. That’s when the melanin pigment in our hair breaks down and fades color the more it’s exposed to sunlight. 

Our friends at COSMO speak the truth, “Bleached hair is synonymous with dry, brittle hair. There’s no other way to go about it-” The key to post- Summer success is enhancing that natural process to achieve custom blonde locks, and Red Market’s top colorists are renowned for doing just that! 

RM’s Facts on Going Blonde: 

  1. Invest in the Compromise:
    Going blonde is a meticulous process, which can strip your hair if not done by trained colorists. To avoid further compromising your hair, NEVER bleach freshly washed hair and invest time in hydrating treatments, like applying conditioning masks to help heal your locks.
  1. Maintenance is Key:
    Unless you are diving into the deep end of platinum, our RM colorists will allow your roots to grow naturally, followed by routine color services to achieve your perfect blonde. Going blonde is ALWAYS a work in progress!
  2. Never Go Light Without a Great Cut:

New do, new you! A fabulous cut energizes hair follicles on color-treated hair, which can suffer sufficient moisture loss during the bleaching process. RM’s top hairstylists also suggest limiting damage from heat styling, like blow-drying and ironing daily to keep color-treated hair healthy.

RM Insider wants to caution you that going blonde is not one size fits all, and achieving your golden dreams takes time. Estimate leaving six to eight weeks between color treatments and always Keep Calm as You Go Blonde!