Curious what it’s like providing safe hair services in a post-COVID world? We sat down with Red Market Miami Salon co-owner Rogelio Gonzalez for a discussion on operating clean hair salons in our new normal and what this all means for you.
Rogelio is one of Red Market Miami’s top hair stylists who brings his unique talents and experience to the forefront of every client’s look. Trained by L’Oreal Professional and Kerastase, Gonzalez has been a trusted stylist for Miss Universe contestants and Wilhelmina models. He is an RM gem, who is ready to help you shine!
Rogelio, how is Red Market Salon looking towards the post-pandemic future?
“We are using our increased safety protocols as a tool to offer an even better experience for our guests. Since reopening under new guidelines, we have tremendously revamped how we serve guests. Going beyond a great cut and amazing color, it’s all about the experience from the moment a guest walks through the door to the contact-less checkout.”
Has RM taken this opportunity to discover any innovative technology?
“Much of the measures we have adopted post lockdown will remain in place well into the future. For example, we have fast-tracked our Red Market App that we intended to launch in 2021, now launching this summer. The App allows clients to easily book, text, and pay for services. This initiative will have our clients coming in and out most efficiently and luxuriously.”
What measures are being taken by Red Market to ensure post-pandemic safety?
“We are spacing out everyone’s appointments in a strategic manner so that it feels like a more exclusive service. We are disinfecting high-touch areas in front of guests so that the cleanliness makes our clients feel safe throughout their experience in the salon. We are also taking payment information at the time of booking, sending you a text when the services are completed, and running your credit card from our back office. Allowing us to decrease contact and reduce the need for a receptionist.”
Are there any exciting new treatments we should be trying?
“Keratin and Botox treatments are popular during the Summer!
Unlike a perm or relaxer, Keratin is more like a semi-permanent treatment that lasts around three months. The treatment creates a barrier between your hair and external factors, like heat and humidity. Keratin doesn’t remove curls, but it cuts down your straightening time. It’s a great option for clients who have healthy hair and are looking to have their natural curl and frizz smoothed out.
Hair Botox is a lighter version of Keratin. Using hydration, the Botox reverses damage to the cortex and cuticle of the hair making hair healthier and more manageable. The Botox penetrates the cuticle and fills in any damage to make hair shinier, sleeker, and stronger.”